Persuade = make somebody agree to something
Adverts = an advertisement
Brand awareness = the extent to which consumers are familiar with the quality or image of a particular brand
Convinced = sure of something
Unavoidable = certain to happen
Commercialized = focused on profits
Effective = achieving its aims
Ploy = trick or gimmick; something that you say or do in order to get what you want or to persuade somebody to do something
Visualise = mentally picture
Intrusive = not welcome; being involved in a situation where you are not wanted or do not belong
Promote = advertise
Exaggerate = magnify the truth
Ignore = pay no attention
Endorse = recommend a product or brand
Endorsement = to have a well-known person endorse a product
Classified ads = small advertisements often put by individuals in newspapers or magazines
Word of mouth advertising = recommendations made by individuals to others about a product
Call to action = short period during TV programmes when advertisements are shown
Niche product = a product that is aimed at a distinct group of people
Guarantee = promise that something will happen
Gullible = easily tricked or too trusting
Prominent = noticeable /stand out
Pressure = forcefully persuade /compel
Incorporate = use / include /contain
Entice = persuade by offering something/ tempt
Bombard = attack continuously / pester
Inescapable = cannot be avoided / unavoidable
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